Window is a winner for Welsh cancer charity

A WELSH charity shop has won a national award for its creative window displays for the second year running.

The Cancer Research Wales store in Talbot Green, Pontyclun was awarded the gong by the Charity Retail Association for its creative approach to window dressing its wares and is the official winner of the Charity Retail Association WOW! Award for Best Shop Window 2017, after scooping the title against hundreds of other charity shops UK-wide in 2016.

Talbot Green charity shop manager Sarah Callow said she was thrilled to have won the award for a second time.  She said: “I love dressing windows. I get inspiration from our donated items, seasons of the year, fundraising and local community events.

“This year’s winning window had a bus stop with customers queuing to see all the fabulous bargains in the shop. I made the sign and dressed the mannequins in lovely outfits from our stock. The male mannequin in the front of the queue couldn’t even wait to get dressed. He went in his dressing gown!

Sarah, who has worked for Cancer Research Wales for nearly 9 years and is a cancer survivor herself added: “Most of my window displays have a theme and story to them, it’s also important to make them current. They are the gateway to a wonderful shopping experience, with our modern re-fit and branding we lead the way for the future of charity shops. I have a real interest in the cancer projects we fund, and the importance of raising money for the charity.”

Cancer Research Wales is an independent Welsh charity, funding ground-breaking research into new treatments for cancer for the benefit of cancer patients in Wales and worldwide. It has six charity shops around Wales, including its own high-end bridal boutique, Pritchard & Moore.

Robin Osterley, CEO of the Charity Retail Association, who presented the award to Cancer Research Wales said:

“I was delighted to present the Charity Retail Association’s Wow! 2017 Factor Award for Best Shop Window to Cancer Research Wales’ Talbot Green shop.

The competition was again extremely high, and to win the award for the second year in succession is a testament to the superb set of staff and volunteers they have working there.”